Interactive Solutions for Adventure Brands

We conceptualize, design and build user-centered, content driven websites for adventure brands: clients that promote, equip and enable adventure.

A work of Substance

Visit Buffalo Niagara

Visit Buffalo Niagara (VBN) has a huge story to tell about the rebirth of a classic Great Lakes city. The problem was the design of their site didn’t live up to the new expectations, and the content management system they were using to manage their site content didn’t have the flexibility to share these stories in way that is as impactful and impressive as the stories themselves. Additionally, their site wasn’t responsive, which made it a challenging interactive experience for a large percentage of their site traffic on tablet and mobile devices. These are the kinds of challenges that Substance was created to solve. Continue Reading…

Our capabilities

Research & Strategy

  • Digital Strategy
  • Brand Strategy
  • Content Strategy
  • Business Solutions Strategy
  • Site Analytics

Concept & Design

  • Concept Development
  • User Experience
  • Information Architecture
  • Interface Design
  • Responsive Design: Desktop, Handheld & Beyond


  • Content Management Systems
  • Front-End & Back-End Coding
  • Online Applications
  • Web, Commerce & Mobile
  • 3rd Party Integration

From the blog

The Responsibility of Working in the Travel & Tourism Industry

With travel being one of the greatest adventures we can experience, much of our work with Adventure Brands is in the travel and tourism industry. Travel and tourism is a huge generator of jobs and revenue in the United States – in 2014, $927.9 billion was spent directly by domestic and international travelers, and travel supports 8 million direct tourism jobs and 7 million indirect and induced jobs. When these numbers are distributed to Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs) across the U.S., the responsibilities that interactive, advertising, and marketing agencies have to these communities are huge. Continue Reading…