Interactive Solutions for Adventure Brands

We conceptualize, design and build user-centered, content driven websites for adventure brands: clients that promote, equip and enable adventure.

A work of Substance

Visit Buffalo Niagara

Visit Buffalo Niagara (VBN) has a huge story to tell about the rebirth of a classic Great Lakes city. The problem was the design of their site didn’t live up to the new expectations, and the content management system they were using to manage their site content didn’t have the flexibility to share these stories in way that is as impactful and impressive as the stories themselves. Additionally, their site wasn’t responsive, which made it a challenging interactive experience for a large percentage of their site traffic on tablet and mobile devices. These are the kinds of challenges that Substance was created to solve. Continue Reading…

Our capabilities

Research & Strategy

  • Digital Strategy
  • Brand Strategy
  • Content Strategy
  • Business Solutions Strategy
  • Site Analytics

Concept & Design

  • Concept Development
  • User Experience
  • Information Architecture
  • Interface Design
  • Responsive Design: Desktop, Handheld & Beyond


  • Content Management Systems
  • Front-End & Back-End Coding
  • Online Applications
  • Web, Commerce & Mobile
  • 3rd Party Integration

From the blog

Establishing Brand Loyalty in an Increasingly Brand Disloyal World

“Only twenty-five percent of American respondents in a recent Ernst & Young study said that brand loyalty affected how they shopped. For established brands, this is a nightmare. You can never coast on past performance … and the price premium that a recognized brand can charge has shrunk.” – James Surowiecki, from “Twilight of the Brands” in the New Yorker Continue Reading…